The Wendy Schultz Wubbels Product Review Editorial Guidelines & Mission

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Real Simple, This Old House, Food & Wine, and Amazon—we’re consumers too—and we personally have a passion for products and services that make your life easier.

It is our mission to help our users to make the best offering decisions.
To select best products.

How We Test Our Products

We believe in using these products just like you would—in real-life settings that put them through their paces. We buy all of the products that we test and send them straight to the homes of our thorough testers.

We have over a hundred reviewers spending weeks and months evaluating everything from sewing machines to hot glue guns to find out if these products are worth the spend. We typically send our testers three to five products in the same category, so that they can make comparisons, which gives you real insights into how different brands and models measure up against each other. Our testers also take dozens of photos to help you see what the product will actually look like in your home or in your hands. They make sure to capture all the important angles and details to give you the most information before you buy.

In addition to writing about their personal experiences, each reviewer fills out a comprehensive questionnaire that collects over ten data points. The testers rate their products on a scale of 1 to 5 for each factor—like value or ease of setup—to come up with a rating that reflects their overall opinion. We tailor these ratings to each category and never use a one-size-fits-all method. Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations.